Jeff Sun is a multi-disciplinary designer
creating brand & digital experiences with
creative strategies.

Previous designing products and strategy @BMW Designworks
Currently exploring new skills as part-time editor @Bruce Heavin Studio, LA

Co-Creating the Ride

Imagined a generative ride experience that allows future passengers to create personal apps and spaces with AI.

UX Concept, AI Workflow

Personal Study, 2026

The BMW Child Seat App

Led the design of the BMW's in-car Child Seat app for 2026 production, prioritizing safety clarity and interaction efficiency.

Product Design

BMW Group, 2025

Mini Cooper, Always Open

Pitched and designed an editorial style MINI Cooper for brand campaign of the London Fashion Week 2025.

Strategy, Branding Design

Designworks, 2025

7 Generations, 50 Years

Framed the BMW 3 Series anniversary by advertising a seven-generation history narrative, translating it into an icon.

Strategy, Brand Design

Designworks, 2025

Explored how EV charging processes can be made perceptible through motion and color in the interface.

UI, Motion

Personal Study, 2024

Interfaces Everywhere

Explored how gesture can activate and control interfaces on boundary-less surfaces through projection.

Gesture, UI

Academic Study, 2024

Motion,Vibe Coding, Graphic Design and Play Design...

Vibe Coding

Calculator

Toy Design, Prototype

Silicon Toy

Graphic Design

Magazine of Isamu Noguchi

Logo Design

Type of NY

Python

Interactive Particles

Motion Design

BMW's Social Media Animation

Vibe Coding

Figma Make Sci-fi UI

Game

Teeth Guardian

Play Design

Urban Playground Concept